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Our Unforgettable Journey on Amazon Prime’s “Buy It Now”

Forever Sponge on Amazon Buy It Now

What is forever sponge: A Game-Changer on Amazon’s Buy It Now

Get ready for an exciting new series on Prime Video that’s about to transform the way you shop! Buy It Now, hosted by the charismatic JB Smoove, premieres on Wednesday, October 30, 2024. This innovative business competition will feature everyday entrepreneurs pitching their groundbreaking products to an audience and a panel of expert judges, including celebrities like Gwyneth Paltrow and Tony Hawk. One of the standout products you’ll want to keep an 

eye on is the Forever Sponge—a true marvel in the kitchen!

What is the Forever Sponge?

The Forever Sponge is not your average kitchen sponge. Designed to be cut-resistant and antimicrobial, this sponge is built to last a lifetime. Unlike traditional sponges that tear and need to be replaced regularly, the Forever Sponge provides a durable and effective cleaning solution. It’s eco-friendly and hassle-free, making it a must-have for any household. Imagine a sponge that never wears out—what a game-changer!

How Buy It Now Works

In Buy It Now, entrepreneurs have 90 seconds to pitch their products to The 100, a select group of potential customers. If they succeed in impressing this audience, they move on to present to a panel of celebrity judges and Amazon executives. The goal? Secure a spot in Amazon’s exclusive Buy It Now Store and potentially win $20,000 to invest in their business.

Tune In and Shop

The series kicks off with three episodes released on October 30, followed by weekly drops until January 8, 2025. The Buy It Now Storefront will launch alongside the show, allowing you to easily access the products featured in each episode.


Best Selling Products

Forever Sponge - 1 Pack
$29.88$11.95
Forever Sponge - 2 Pack
$49.95$19.95
Forever Sponge - 3 Pack
$72.95$28.95

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